ES
YAKI es un restaurante japonés que abrirá en la ciudad de Málaga, pero con la perspectiva de convertirse en una pequeña cadena de establecimientos con expansión en la Costa del Sol. No será un restaurante al uso, donde el comensal pide bajo carta sentado en una mesa esperando a que le sirvan y sin preocuparse de los euros de la cuenta.
Su identidad irá más asociado a los establecimientos de comida rápida o a los puestos callejeros, donde se puede comer por unos pocos euros y minutos. Pero, en este caso, con una calidad culinaria altísima. Su gran referencia serán los llamados izakaya, los bares de tapas japoneses.
Todo será servido en envases de usar y tirar biodegradables, para que el cliente consuma en el mismo establecimiento o lo pueda degustar fácilmente mientras camina. A pesar de ser un restaurante de comida rápida, interesará que la clientela permanezca en el local y sea fiel a él gracias a su fuerte carácter e identidad visual, principalmente influenciado por toda la cultura japonesa. La intención es que se convierta en un punto de reunión y en un gran escaparate abierto a la calle.
Por ello, además de crear su identidad visual y packaging, habrá que confeccionar el diseño de una revista mensual, Shiru ka!, una revista gratuita mensual editada por el propio restaurante YAKI. Debido a su baja tirada, su carácter gratuito y su contenido, tendrá una razón de ser más cercana al fanzine que a las revistas especializadas de culto que existen actualmente.
EN
YAKI is a Japanese restaurant that will open in the city of Malaga, but with the prospect of becoming a small chain of establishments with expansion on the Costa del Sol. It will not be a typical restaurant, where the diner orders from the menu sitting at a table waiting to be served and without worrying about the euros in the bill.
Your identity will be more associated with fast food establishments or street stalls, where you can eat for a few euros and minutes. But, in this case, with a very high culinary quality. Its great reference will be the so-called izakaya, the Japanese tapas bars.
Everything will be served in biodegradable disposable containers, so that the client can consume it in the same establishment or can easily taste it while walking. Despite being a fast food restaurant, it will be interesting for the clientele to stay in the place and be loyal to it thanks to its strong character and visual identity, mainly influenced by the entire Japanese culture. The intention is for it to become a meeting point and a large showcase open to the street.
Your identity will be more associated with fast food establishments or street stalls, where you can eat for a few euros and minutes. But, in this case, with a very high culinary quality. Its great reference will be the so-called izakaya, the Japanese tapas bars.
Everything will be served in biodegradable disposable containers, so that the client can consume it in the same establishment or can easily taste it while walking. Despite being a fast food restaurant, it will be interesting for the clientele to stay in the place and be loyal to it thanks to its strong character and visual identity, mainly influenced by the entire Japanese culture. The intention is for it to become a meeting point and a large showcase open to the street.
Therefore, in addition to creating its visual identity and packaging, it will be necessary to design a monthly magazine, Shiru ka!, a free monthly magazine published by the YAKI restaurant itself. Due to its low circulation, its free character and its content, it will have a reason for being closer to the fanzine than to the cult specialized magazines that currently exist.
